Man City insists that Haaland transfer never was a marketing decision

Added at:
another languages: uk ru

Manchester City chief exec Ferran Soriano commented on the signing of Erling Haaland.

Speaking to the Dr Football Podcast, Soriano said: "I have to say we are very excited, But I want to tell you honestly, that all the football additions or signing additions are taken through a football lens, not a marketing lens or celebrity lens.

"So we think Txiki Begiristain and Pep and the whole group, they think very carefully about the players that they need for the team and this is what they sign.

"In this case, it happens to be Haaland's profile, I think you're right that he's developed his profile as a superstar, but this is not the reason we signed him. We signed him because we think that he's going to score a lot of goals and he has the intelligence to adapt to our system. The system is very complex."

He continued: "If you see the intensity in the way that they discuss how they're going to play, it's very sophisticated. You need to be a very sophisticated player to be able to adapt to this, and we think Haaland will do. But I promise you it's a football decision. It's not a marketing or celebrity decision."

another languages: uk ru

NewsRSS - News - Terrikon

05 December

21:13
World Cup 2026 Draw Results
00:30
Lazio Knock AC Milan Out of Coppa Italia to Avenge Serie A Defeat
00:20
West Ham Grab Late Equaliser Against Man United at Old Trafford

04 December

22:15
Bologna launch Coppa Italia title defence with hard-fought comeback win
14:55
Real Madrid dealt blow as England star suffers muscle injury
04:36
Bayern survive Union Berlin scare to reach DFB-Pokal quarter-finals
01:36
Inter cruise past Venezia to reach Coppa Italia quarter-finals
01:26
Napoli edge past Cagliari in dramatic penalty shootout
00:54
Liverpool rescued by Mukiele own goal in tense draw with Sunderland
00:38
Leeds stun Chelsea to climb out of the relegation zone
00:05
Arsenal Beat Brentford to Maintain Premier League Lead

03 December

23:44
Real Back in the Title Race: Mbappé’s Brace and Assist Sink Athletic
18:16
Atalanta Show No Mercy to Genoa
17:57
Olmo Dislocates Shoulder, Set to Miss a Full Month
15:10
FIFA Sides With Clubs in Release Dispute - AFCON to Take the Hit
13:33
Globe Soccer Awards Announce 15 Finalists for the Top Prize
01:12
Leverkusen Edge Dortmund to Book Their Place in the DFB-Pokal Quarterfinals
00:51
Romero’s Stunning Strike Earns Spurs a Dramatic Draw at Newcastle
00:27
Barcelona Rally Past Atlético to Open a Four-Point Gap Over Real Madrid
00:06
Fulham Nearly Spoil Haaland’s Landmark Night as City Edge a Wild 5–4 Shootout

02 December

22:33
Erling Haaland Smashes Premier League Record by Hitting 100 Goals in Just 111 Games
15:56
FIFA Sets Date for Release of the Full 2026 World Cup Schedule
11:09
Desire Doué Wins the Golden Boy Award
00:53
Gran Gala del Calcio Reveals the Best of the 2024–25 Serie A Season
00:39
Cremonese Shock Bologna with a Commanding 3–1 Away Win