Man City insists that Haaland transfer never was a marketing decision

Added at:
another languages: uk ru

Manchester City chief exec Ferran Soriano commented on the signing of Erling Haaland.

Speaking to the Dr Football Podcast, Soriano said: "I have to say we are very excited, But I want to tell you honestly, that all the football additions or signing additions are taken through a football lens, not a marketing lens or celebrity lens.

"So we think Txiki Begiristain and Pep and the whole group, they think very carefully about the players that they need for the team and this is what they sign.

"In this case, it happens to be Haaland's profile, I think you're right that he's developed his profile as a superstar, but this is not the reason we signed him. We signed him because we think that he's going to score a lot of goals and he has the intelligence to adapt to our system. The system is very complex."

He continued: "If you see the intensity in the way that they discuss how they're going to play, it's very sophisticated. You need to be a very sophisticated player to be able to adapt to this, and we think Haaland will do. But I promise you it's a football decision. It's not a marketing or celebrity decision."

another languages: uk ru

NewsRSS - News - Terrikon

25 December

01:55
AFCON 2025: Eto’o’s Lions Edge Past Gabon
01:35
AFCON 2025: Diallo Strike Seals Narrow Win for Ivory Coast

24 December

19:04
AFCON 2025: Algeria cruise past Sudan as Riyad Mahrez leads the charge
16:44
AFCON drama: Burkina Faso snatch late win against Equatorial Guinea
01:50
Arsenal survive penalty marathon to edge past Crystal Palace in EFL Cup
01:33
Tunisia make a statement at AFCON: Carthage Eagles soar past Uganda

23 December

23:34
AFCON 2025: Lookman the Difference as Nigeria Edge Past Tanzania
19:15
Africa Cup of Nations: Senegal Run Riot Against Botswana
16:46
DR Congo Edge Benin as Group D Kicks Off at the Africa Cup of Nations
00:44
Fulham edge past Nottingham Forest
00:21
Salah fires Egypt to late AFCON victory over Zimbabwe

22 December

23:56
Rafinha Alcântara retires at 32
23:54
Napoli outclass Bologna to lift the Italian Super Cup
23:20
Mali let victory slip in Casablanca as Zambia fight back at AFCON
23:09
Hard-fought AFCON win for South Africa
12:15
Three months without football? Isak faces suspected leg fracture setback
00:32
AFCON roar in Rabat: Morocco begin home campaign with statement win
00:20
Fiorentina's First League Win comes In Rout of Udinese

21 December

23:24
Bayern cruise past Heidenheim to take nine-point lead into winter break
22:26
Aston Villa stun Manchester United
19:49
Barcelona dominate Villarreal to strengthen grip on top spot in La Liga
17:45
Atlético Madrid cruise past Girona
04:59
PSG reach historic 50th win as scoring record narrowly escapes them
00:52
Mbappé matches historic mark as Real Madrid beat Sevilla
00:35
Gyökeres fires Gunners back to top of the Premier League