NBA superstar Luka Dončić has been announced as an official ambassador for the 2026 FIFA World Cup, taking on a prestigious role outside the basketball court. The newly signed Los Angeles Lakers star will help promote the tournament, which will be hosted across North America.

The organisers’ choice comes as no surprise — Dončić is currently one of the most popular athletes in Los Angeles, one of the key host cities for the tournament. His global profile, charisma, and connection to both the U.S. and European fanbases made him a natural fit for the role.

Dončić also maintains close ties with his former club, Real Madrid, and its president Florentino Pérez, remaining a well-known figure in Spanish sport. And as many fans have noted, Luka’s skill with a football is nearly as impressive as his finesse with a basketball — something he often showcases during NBA warm-ups and charity events.