The Saudi Pro League is already laying the groundwork for a future without its biggest global icon. With Cristiano Ronaldo expected to bring his legendary playing career to a close around 2027, league executives are proactively developing a long-term strategy to ensure sustained international interest and commercial growth.

The departure of the Portuguese superstar — who transformed the global perception of the Saudi Pro League following his move to Al-Nassr — is seen as a pivotal moment. To offset the inevitable loss of star power, Saudi clubs are planning a new wave of high-profile signings. Names such as Mohamed Salah and Bruno Fernandes are being discussed as potential flagbearers for the league as it builds momentum ahead of the 2034 FIFA World Cup, which will be hosted by Saudi Arabia.

According to talkSPORT, even if Cristiano Ronaldo extends his contract for an additional year, contingency plans are already in place “to prevent a sharp decline in global interest in the Saudi Pro League.” One proposal under consideration would see Ronaldo remain closely tied to the project off the pitch, potentially increasing his current 15 per cent ownership stake in Al-Nassr and transitioning into a symbolic ambassadorial or ownership role.

The summer transfer window could mark another aggressive phase in the league’s expansion. Football agents are reportedly targeting the arrival of up to 50 elite foreign players to Saudi Arabia, with negotiations expected to intensify after the 2026 FIFA World Cup. Among the high-profile targets linked with a potential move are Mohamed Salah of Liverpool, Bruno Fernandes of Manchester United, Vinicius Junior from Real Madrid, and Robert Lewandowski of Barcelona.